BDA will be an active part of the 2020 Go Red Campaign

Scanning Pens, founders and leaders of the Go Red campaign, announced today that the BDA will be officially aligning with Go Red during Dyslexia Week. This partnership from one of the largest, and most respected, dyslexia associations solidifies the value of the Go Red campaign to the dyslexia community.

The BDA have confirmed they will be promoting their involvement between the 5th and 11th of October. As part of Dyslexia Week activity, they will also look at the theme ‘Dyslexia Creates’, and the power of dyslexia to create ideas and organisations, and the invaluable contribution these changes make to the UK, as well as the challenges and inequality that can often be created by dyslexia.

“We are delighted to be supporting the Go Red For Dyslexia campaign throughout Dyslexia Week this October. It is a brilliant way to help raise awareness and create a greater understanding of dyslexia.”

Gillian Ashley, Interim CEO of the British Dyslexia Association

The Go Red campaign is a subsection of the Succeed With Dyslexia movement that aims to create a community for dyslexia and promote awareness while nurturing the support available for both individuals and organisations. To participate, schools, students, dyslexia associations and organisations are all going red throughout October. This could be a small gesture, like wearing a red t-shirt, or a larger gesture, like lighting their building red. The Go Red movement began in 2019 so 2020 will be its second year running.

About Succeed With Dyslexia:

Succeed With Dyslexia is a global movement established by assistive technology company Scanning Pens to promote positivity around learning and literacy difficulties. They collaborate on a number of campaigns with individuals and organisations to raise awareness of dyslexia and the power of literacy. These campaigns run throughout the year. The biggest campaign, Go Red For Dyslexia, is a movement to celebrate dyslexia at a global level. October is dyslexia awareness month, where along with other associations they plan on turning the world red.

About the British Dyslexia Association:

The British Dyslexia Association represents people with dyslexia of every age and background. We do this by working to build a society that supports the challenges associated with dyslexia and that both recognises and embraces the strengths.

Our goals are:

To have everyone understand dyslexia, knowing the challenges that it brings but also realising its strengths and the potential of individuals.
Have a specialist dyslexia teacher in every school enabling earlier diagnosis and appropriate and tailored support for young people.
To develop a British Dyslexia Association distance learning system using technology to teach reading, spelling and writing.
Easy access to reasonable adjustments for dyslexic individuals within all sectors of society, including education, employment, training and the criminal justice system.
Information available and accessible for dyslexic individuals across the age ranges and sectors, and for those who support them, about effective strategies to both help overcome dyslexia related difficulties, and to empower individuals to maximise their strengths and reach their potential.

The British Dyslexia Association supports people with dyslexia in every way imaginable. From lobbying in Westminster to providing diagnosis for young people suspected of being dyslexic.

Sector-specific volunteer run committees focused on affecting change in their area.
Collaborate with Local Dyslexia Associations to achieve local change.
Engage with stakeholders and hundreds of consultations on a wide range of policy issues for the benefit of dyslexic individuals.
Secretariat for the All-Party Parliamentary Group for Dyslexia and other SpLDs pressing for a better legislative environment for people with dyslexia.

Develop and provide or accredit training for specialist teachers ranging from those looking to develop an understanding of dyslexia as part of their role through to teachers able to diagnose dyslexia. In the last year we ran 400 training courses around the country reaching 7,000 teachers as well as many employers.
Provide ongoing recognition for specialist teachers through our professional membership tiers of AMBDA and ATS.

Run the British Dyslexia Association Quality Mark and Smart Award schemes to give organisations a pathway to become dyslexia friendly.
Developed an eLearning offering, with a menu of over 30 courses. Now educators and employers can access courses, including those with accreditation, from any location and at a time of their choice.

Run events and publications to disseminate research findings and best practice, including our tri-annual International Conference that attracts delegates and speakers from around the world.
Run Parent Roadshows up and down the country to help guide and support the parents of young people with dyslexia.
Each October we celebrate Dyslexia Awareness Week, providing events and free resources for schools and employers. Last year Dyslexia Awareness Week reached over 32 million people via social media.

Run our free national Helpline for those seeking advice concerning dyslexia and related conditions.
Provide diagnostic assessments for people who might have dyslexia, including a small number of free assessments for those on low incomes.
Over two-million people access our website for information each year and we have steadily increased our social media activities.
Children Will Shine project, providing group sessions for literacy development and improved self-esteem, continues with eight groups operating across England.

If you would like more information about Go Red or Succeed With Dyslexia please contact Georgina Williams at georgina@succeedwithdyslexia.com

For any information about the British Dyslexia Association please contact Nadia Shaw at media@bdadyslexia.org.uk